As some of you may know if you check me out, I’ve been in the iGaming industry for about 10 years. Recently I spoke in Berlin at EIG where I talked about the business case for a Bitcoin casino.
Since I launched Oshi, they figured I had something to talk about.
This is me being interviewed at EIG
The presentation is here:Read more
In essence, the more I dig into this whole adventure, the more I realise marketing is not central to making Oshi a great brand. In my opinion everything centres around the site. When I talk about the site, I mean the casino and making it different, more fun to be on and overall a more pleasant experience, than you will get anywhere else.
I often talk about sky scanner, a flight aggregation tool which competes against several other businesses that do exactly the same thing. The reason sky scanner has become so popular is because (in my opinion) it does something everybody else does, just a little bit faster and more intuitively.
Another way I look at this is that Oshi is in the game of incremental improvements. It’s one small step forward after another, improving the site and user experience which in time will make Oshi stand out above everybody else.
The other thing that I’ve realised is our success is not because we shout louder than anyone else, it’s because we are welcomed as a part of the community. That’s why I really like the whole idea of being open source by philosophy. If you don’t know what open source is all about, essentially it’s where people collaborate to build some software and the software is typically given away for free and the source code is open to anyone.
In Oshi’s case, what’s open source means to us is:
- working with all of you collaboratively to build new ideas into Oshi
- sharing our development roadmap, so you know where we’re going with everything
- being transparent on the ins and outs of the business, so you understand exactly who you’re dealing with
On a high level we want to make Oshi something special to you…and to do that, it’s a case of building a sense of shared interest. What that means exactly, I don’t know but you get the idea. 🙂Read more
Since this is the first of many blog posts, I thought it would be helpful to give you some background on who we are, why were doing this and our general philosophy…
In Oshi, there’s a whole team of people working away getting the site launched and working properly.
The two main ‘faces’ of Oshi are Nick Garner (CEO) and Tom Finlayson (CTO).
But, I got restless and wanted to take the next step in our journey and decided to set up an agency in 2012 called 90 Digital.
For a while, I had been looking at Bitcoin and its gradual rise from speculative and chaotic to more settled and more usable on a daily basis. Combine that with our collective experience in iGaming, we felt it just made sense to set up a Bitcoin casino.
The other huge driver has been the years of working with various iGaming brands and always feeling that maybe we could do it better ourselves.
One of the big things that’s really been frustrating is the way technologists make the marketing infrastructure really difficult to work with. So our main plan is to build the most usable, fast and pleasant bit coin casino website to be on.
I have no idea how well it’ll work… But what I do know is that being successful is much more about having a really close relationship with our customers and putting them first in whatever way we can.
We are using the SoftSwiss platform, because after a lot of research, we decided they were the best and most robust platform we could work with.
I know it sounds bizarre (if you’re a traditional marketeer), but our plan is to focus our money and efforts on rapid customer service and a great user experience.
That’s why were going to hang out on the forums and on Reddit and really do our best to be part of the Bitcoin community.
On the marketing side, since we specialise in SEO, we will do our best to be ranked on Google so were more easily discovered.
Anyhow, back soon with more updates.