In essence, the more I dig into this whole adventure, the more I realise marketing is not central to making Oshi a great brand. In my opinion everything centres around the site. When I talk about the site, I mean the casino and making it different, more fun to be on and overall a more pleasant experience, than you will get anywhere else.
I often talk about sky scanner, a flight aggregation tool which competes against several other businesses that do exactly the same thing. The reason sky scanner has become so popular is because (in my opinion) it does something everybody else does, just a little bit faster and more intuitively.
Another way I look at this is that Oshi is in the game of incremental improvements. It’s one small step forward after another, improving the site and user experience which in time will make Oshi stand out above everybody else.
The other thing that I’ve realised is our success is not because we shout louder than anyone else, it’s because we are welcomed as a part of the community. That’s why I really like the whole idea of being open source by philosophy. If you don’t know what open source is all about, essentially it’s where people collaborate to build some software and the software is typically given away for free and the source code is open to anyone.
In Oshi’s case, what’s open source means to us is:
- working with all of you collaboratively to build new ideas into Oshi
- sharing our development roadmap, so you know where we’re going with everything
- being transparent on the ins and outs of the business, so you understand exactly who you’re dealing with
On a high level we want to make Oshi something special to you…and to do that, it’s a case of building a sense of shared interest. What that means exactly, I don’t know but you get the idea. 🙂