Who should drive? You or us?
That’s a big question and one that I’ve been thinking about for a long time.
The short answer is: you drive.
You’re here to play the games you love, were here to facilitate that. So our core function is very similar to any e-commerce business, where you search, find, buy (or in our case ‘play’)
If you look at the greatest websites on the Internet, they all share one thing in common: they serve their function perfectly.
Take Google, in the early days they were criticised for just having a search box on a white page. But Google’s function is to find websites related to your search query, so why have homepage cluttered with noise?
Same principle applies to Amazon and eBay. You want something… They help you find it.
A websites core purpose should be embodied in everything it does. For e-commerce, it is navigation and helping you make decisions.
So what’s the function of a casino?
Tom, Mike and I (founding team) have collectively put a lot of thought into this and here’s what we came up with:
“Were here to help you find and play the casino games you love.”
If the core mission is to help you find the games you love to play, then our mission is to make it as easy for you to do that.
To fulfil that mission, we’ve gone down the e-commerce road. The difference between iGaming and e-commerce is pretty straightforward:
• shout a lot
• give away free money as a hook for you to join
• make navigation a secondary priority
• sell on how much you can win
• navigation to items
• clear description of items
• value sell (be clear on the merits of items)
• ‘if you liked this, you may like that’ – item associations
Our hybrid approach.
Of course, you want bonuses and you want to win. But on another level, I expect you want to be entertained. After all, playing games, where you can win some money, raises the stakes and makes things much more entertaining.
But, there’s more to it than that.
Really good e-commerce website help you to make balanced decisions within your own frame of reference about which things to buy.
The same principle applies to casino games. Different people like different things and the key is to make easy to find what you want to play.
The Oshi website
We’ve built version 2 of the website from the ground up. We took an e-commerce approach to the whole thing, beginning with the site structure.
The difference between us and an e-commerce site is; we navigate you to games, they navigate you to items.
We looked very closely at different types of e-commerce website but the user flow didn’t quite work. In other words making an Amazon type site into a casino just would not work.
But… We noticed that real estate websites and car sales sites would typically have up to 1000 items in them. This is about the same as a casino.
So, we looked at theme templates from sites like ThemeForest and found some real estate themes from which we based Oshi 2.0
Were just at the beginning of this journey and our roadmap is full of interesting projects ( see the roadmap blog post )
The developments which come to mind are:
• ‘you played this, you might like that’ suggestions
• Instant video previews of games (see y8.com )
• detailed categorisation, showing you things like game theme, type of music, colours.
• Reward system for engaging on the website
As you can see, everything is about navigation and engagement. We give you the tools, you make the decisions.
As these projects come through, I’ll give you more detail on how they work