New games providers, mobile enhancements, improved instant game previews, GamSearch™ enhancements and MaxBet Protection™, mean exciting times for Oshi.
Oshi Casino has announced the addition of two more games providers, with pragmatic play and booming games joining an already impressive roster of games providers including Habanero, NetEnt, MrSlotty, Amatic, iSoftBet, Softswiss, Ezugi, Endorphina, Betsoft and Pocket Dice, totalling an impressive 864 games.
Oshi’s founder, Nick Garner believes their proprietorial GamSearch™ technology is the easiest and most engaging way for customers to discover new casino games. As Oshi’s portfolio of game providers continue to grow, so does the number of customers enjoying this unique game search experience.
“GamSearch™ is an easy way to discover new casino games. We’ve made game discovery for anyone who has ever been on websites such as Amazon, Google, eBay, Netflix or ASOS,“ Nick Garner added.
In response to customer research, Oshi have launched MaxBet Protection™, a feature which automatically restricts the maximum bet a customer can make whilst betting with bonus money.
“MaxBet Protection™ takes the hassle and worry out of betting with bonus money, making it easy to stay within bonus terms and conditions.”
The latest Oshi design refresh has improved mobile usability, making game navigation easier on any smart phone.
“Following Oshi’s mission of ‘It’s the games’, we have improved the site design by simplifying important aspects of the customer experience, making us more mobile friendly whilst allowing the casino games to stand out more,” Nick Garner continued..
Oshi’s helpful video previews of games have been re-done and improved, with faster view times, now making them worthy of being described as instant previews.
“Instant game previews are a great way to immediately decide if you want to test a new game. Now with improved speed, the preview experience is instant and very satisfying”
Pragmatic slots games feature a predominant fantasy theme which compliments the existing selection on the site while the fact that Booming Games offers slots that are all mobile friendly aids with Oshi’s further development.
“With some major technology improvements within our infrastructure, we are now able to integrate game providers far more easily than ever before. This is great news for customers who want the huge game choice we can offer.”
The announcement comes shortly after the launch of Oshi’s unique Build a Bonus™ tool, an industry first, available on reloads and the welcome offer, that allows all Oshi customers to tailor a bespoke bonus depending on their preference between matched deposits and free spins.
With further important enhancements and a more extensive range of games, Oshi is continuing to prove itself as a players’ favourite.Read more
Oshi casino has announced the launch of its Build Your Bonus™ feature, a unique way to simplify and improve bonus choice for customers. “Driven by research and customer feedback, we’ve developed the Build Your Bonus™ tool. It is an innovation milestone for the online casino industry. For the first time, casino players will have massive bonus choice, whilst simplifying the bonus process” Nick Garner, founder and CEO of Oshi announced.
“Oshi is all about choice and simplicity” explained Affiliates Manager Marko Csokasi. “That choice is found across the site in terms of games, currency options and more, so this is a logical and innovative change that gives players the bonus that they want.”
The Build Your Bonus™ tool is designed for immediate ease of use. Players use a simple ‘slider’ to select any one of 20 different bonus choices. The more match bonus you want, the less spins you claim and vice-versa. For new account holders, the parameters range between a 150% match and zero free spins and a 0% match and 500 spins.
Meanwhile, existing customers who are looking to claim a reload bonus can have 40% match bonus and zero free spins or a 0% match and 80 free spins. Minimum deposit levels vary between 10 and 48 Euros, 0.02 and 0.096 BTC or, there is a change currency feature that allows the user to additionally choose USD, RUB, AUD, SEK or CAD. Build Your Bonus™ Reload bonuses can be used once every 48 Hours (2 days).
“The Build Your Bonus™ tool is an exciting new innovation for iGaming,” Marko Csokasi emphasised. “It also underlines the choice, simplicity and flexibility that Oshi players enjoy. Research shows people want bonus choice. From research we found match deposit players are different to free spin players, so it made sense to innovate around this insight. Now with Build Your Bonus™, Oshi customers have the freedom to choose.”
Oshi’s Build Your Bonus™ was launched on February 27, 2017 and is now available to new and existing Oshi players.
- 20 different welcome bonuses
- Bonuses range from
- 150% match bonus with no free spins
- 500 free spins and 0% match bonus
- 20 different reload bonuses
- Reload bonuses range from
- 40% match bonus and zero free spins
- 80 freespins and 0% match bonus
- Works for six currencies: BTC USD EUR RUB CAD AUD
- Available in: English, Russian, Portuguese, Swedish
- Comprehensive help page in multi-language
- Average bonus selection to deposit time 20 seconds
- Built using responsive design for desktop, tablet, mobile
I just thought I would give you some updates on what’s happening at Oshi.
Yes, it’s one of those…not very interesting, but really critical issues if you have a problem…things.
A while ago there were some concerns about levels of support with our customers.
I’m happy to say that we’ve got eight new customer services people on the team and they’ve been working away over the last month, getting more and more knowledgeable.
What’s the upshot for you?
For the day-to-day processing of issues, it means things get done faster i.e. cashouts above a certain amount.
For difficult queries it obviously it means we have more time to dig into them and come up proper solutions.
I’m really relieved that this whole area is being improved. It’s such a critical thing.
There are two parts to this, the categorisation and user experience.
One of our big ideas around game search is to think about ‘interestingness’ i.e. what things would interest you about a game? Maybe you like games with lots of blue in them, or perhaps you like Egyptian games? These things potentially are interesting to you. So by building a game search structure around stuff you’re interested in, we hope to make Oshi the best casino experience there is.
A way of thinking about the importance of categorisation…
If you think of buying a car. Cars have attributes, for instance one car might have a 2 L engine, another might have five doors, a sunroof, be an estate car and so on. By knowing what you want you can find a car that matches your criteria based on its features (attributes) and that’s what were doing with casino games.
Every game has potentially 100’s of attributes i.e. things that make it different from the next casino game. This might be the theme of the game, for instance it might be about kings and diamonds or may be it’s about goblins and fairies. Perhaps there’s a particular soundtrack to the game? May be it’s very up-tempo, or down tempo. All of these factors affect your experience with that game. That’s why there are certain games you like more than others, because those games will resonate with you in a particular way.
By categorising as many of the features, visual and auditory aspects of a casino game as possible we can begin to make it easier for you to find new games that you might want to play.
So at the moment we have a team of people categorising another batch of 400 games. Were also re-reviewing all the older games just to make sure they’ve been categorised correctly.
It’s a pretty big project as you can guess, but, it’s really important because the accuracy of our categorisation obviously determines the quality of the results you get in the end.
We hope to get this completed by first week of September.
Technology and game search
Our other big project is around improving game search functionality.
We have a filtering system on the left-hand side of the game search pages, but they aren’t very intuitive. So one of the team suggested we look at ASOS.com (a clothing website) to see how they manage filtering. In short, were going to do something along these lines. I can’t be too specific because the developers are just working away at it and I’m not sure exactly what constraints they’ll have. All know is that it is critical to making the site better for finding new games.
Were also improving tag search. As you may know tags are these things (see below) :
Were increasing the number of tags you can see and were getting more selective about which tags are exposed.
Going back to the idea of ‘interestingness’, knowing that a game has a help feature is not really that interesting because every game has ‘help’.
So it’s more about tagging things like themes i.e. ‘kings’, ‘boats’ and so on. If you’re interested in boats then I guess being able to see all the games which have been tagged with boats in them is a good thing for you.
Right now, you type in a word and we will show you games that either come up with that word in it or are tagged with that word, for instance ‘Pyramid’.
But right now we don’t prioritise results. In other words the top result should be the most relevant and the bottom one, least relevant.
Prioritisation is a massively complex issue, because we have to work out what we should prioritise on. So were working on that one. Suffice to say, it’s an important thing to get sorted out.
Fortunately some of the technology team know a lot about search so I’m fairly confident were going to nail this.
Better looking banners
Finally, we’ve sorted out the graphic designer who is now churning out new banners constantly. It’s one of those small things which makes the site a little more fun.
Have you noticed, every banner has Oshi guy in it somewhere…
I don’t know if you realised, but most casinos are identical and our mission is to be different in a better way, to improve the main reason you turn up at a casino: to play games you love.
Everything we do is around making it easier to find and play those games.