I thought I would give you some background our decision to cut back on the reload bonuses we have been offering.
Put simply, after we have paid out on customer winnings (and there have been a lot of them recently, so genuinely…well done) , along with game providers fees and other overheads, were simply not making sustainable profits.
Just to give you some idea of the numbers…
- A customer might bet €100.
- Based on the return to player probabilities, they are likely on average to get around 96.5% return of cash.
- That leaves us on average with €3.5
- We then have to account for bonuses and they are typically running at around €3.4
- And we then have game provider fees (paying the companies who provide the games you play) which would typically amount to €1.3 for every hundred euros transacted.
Our plan is to lower the reload bonuses, but still issue a large number of them and double our efforts around site experience and customer services. With all of this done, we are looking to make around 0.75% gross profit (profit before overheads etc)
In the end, our mission is to have a great website that customers love. And to do that we have to make a profit…otherwise no Oshi.
Anyhow, I hope that makes sense and I hope you have learnt something about the tough economics of running a casino.
We’ve been having some glitches with customer services recently, highlighted in this thread from latest casino bonuses and so I thought I’d give you some more background on what’s going on and were doing about it.
Why people use customer services:
- they’re claiming a bonus
- asking for a substantial cash withdrawal
- going through a ‘know your customer process’
- dealing with some kind of glitch in the system
We work with a company called SoftSwiss who are an operations business. In other words they look after customer services, game integration, licensing and all of those ‘matter of fact’ processes that keep everything moving along.
We handle the marketing and the front-end website that you come in contact with when you’re on Oshi.
SoftSwiss are the operator partner for at least 19 different casinos. Companies like Betchain, Bitstarz and so on. Here’s a list of all the Bitcoin casinos we know of and whether they are operated by SoftSwiss or not.
Growing popularity of Bitcoin gambling
there are more and more casinos casinos popping up, SoftSwiss tell me business is very good and transaction volumes for all is growing.
What this means is pressure on customer services which in turn means they have to process more and more customer services queries, more quickly.
Bear in mind, were talking about thousands of customer services interactions a day and sometimes people end up not being given the attention they deserve.
Occasionally something comes up where there is a problem, it’s complicated and customer feels they don’t get the attention they deserve and end up unhappy.
This is a real problem. Why? Because these people trust us enough to interact with us and if we disappoint them, were failing on our core objective as a service provider to customers.
What were doing to fix this
SoftSwiss are doubling the size of their customer services team and this is happening now. Of course with recruitment it takes time because you’ve got to get the right people, but the main thing is the decision is made and recruitment has begun.
We are setting up an incident process, where if somebody is unhappy with the way they’ve been looked after we will dig into the incident and work with SoftSwiss head of customer services to sort it out.
I’ll post more information on the incident process as soon as it’s rolled out. Essentially it’s going to be a direct communication channel to us where we can get the full facts of the matter and raise its prioritisation if necessary.
We already have a community manager (Travin) who keeps a close track of what’s going on. He has been really helpful on flagging up and helping resolve issues that we see within the Bitcoin community.
We also have someone who monitors social media/Google/Internet landscape picking up on anything that is a customer satisfaction/dissatisfaction issue. We then get the information we can and then raise the matter with SoftSwiss customer services.
Dealing with the problem before it becomes a problem
We have together a knowledge base which is constantly being added to. The idea is to make it easy to get answers before you have contact a customer services representative. If you have a question, hopefully there’s an answer on the knowledge base.
You may have noticed were very transparent about who we are and how we go about our business. Transparency leads to accountability. And we are determined to be accountable on customer services.
As you can see we doing a lot of things in the background. Customer satisfaction is the very core of everything we do. It’s what’s driven
the way our site works, around finding games you want to play easily,
how our marketing is done, by spending our marketing money on bonuses rather than advertising.
And customer services, by having an in-house team of people responsible for keeping everything running smoothly
SoftSwiss have taken all this very seriously as well and as I mentioned earlier are recruiting heavily on customer services and were working with them to finalise an incident process so we can pick up all of those difficult customer issues which need more consideration than normal.
The dev team at Oshi have been very busy putting together the latest front-end code.
There were a few issues with the current site look and feel around speed and general clunkyness on mobile. So here are some of the stats:
– The app CSS size went from 218kb to 19kb.
– CSS download time from 1.05s to 180ms on my machine.
– CSS download time from 4.15s to 625ms on a good 3G connection (simulated).
– Parsing/rendering from 668ms to 388ms on my machine (phones would suffer more).
Were planning on launching this over the next week.
And here are some pretty pictures to show you before and after: